I makedigitalproductssing.

I’m Ivaylo, a product-minded full-stack developer who designs the experience, builds the system, and stays until the real thing works.

  • Product judgment
  • Full-stack depth
  • Shipped craft
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Roll the reel

A few thingsI've built.

Open a project to see how it works and read about the choices I made while building it.

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HLP Labs

A Bulgarian shop for research peptides, with a reference library for customers and an admin panel for the catalog, articles and orders.

  • Product design
  • Full-stack development
  • Admin tools
About HLP Labs
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Keep Up

A daily programming quiz and learning paths on your phone. The app still works without a connection. A pixel-art duck reacts when you answer.

  • App design
  • Web app development
  • Offline support
About Keep Up
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Sellphy

A shop platform. Public pages are static HTML. Each shop dresses the same product page. Every main dashboard screen has a tour.

  • Platform design
  • Full-stack development
  • E-commerce
About Sellphy
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Finance Me

A family expense tracker, with shared savings goals and Apple Pay imports through an iOS Shortcut.

  • App design
  • Web app development
  • Wallet imports
About Finance Me

How Iwork.

One conveyor belt runs through three stations: a drafting table sketching a screen, a machine with a wrench tightening it, and a crate rolling into a delivery truck
  1. Start with the problem

    I work out what people need to do, then sketch the screens and how they fit together.

  2. Design and build

    I work on the interface and the code together. Trying things in a working app often shows me what needs to change.

  3. Get it ready to use

    Before launch, I test the whole process, including what happens when something goes wrong. I keep refining it once people start using it.

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A littleabout me.

I like being involved in both the design and the code. I might be sketching a checkout one day and working on the database the next.

I'm based in Bulgaria and work as a full-stack developer at Vention. I also build independent projects, including the ones above. I enjoy working through tricky problems and making the result straightforward to use.

Want towork together?

If you have a project in mind or a role that could be a good fit, tell me a bit about it. I'd be happy to talk.

ivailoatanassov@gmail.com
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